POLICY ASK:Ban alcohol ‘shopper docket’ promotions to reduce the normalisation of alcohol use

POLICY ASK: Ban alcohol ‘shopper docket’ promotions to reduce the normalisation of alcohol consumption

Shopper dockets are one form of promotion that have led people to purchase more alcohol than they had originally intended. They send a message to consumers, particularly children and young people, that alcohol is a normal everyday product. The NSW Office of Liquor, Gaming and Racing conducted a six-month investigation into shopper dockets, concluding that shopper dockets were “likely to encourage the misuse and abuse of liquor”. In light of the investigation, the agency recommended that shopper dockets promoting discounted alcohol should be banned. This type of promotion is effective in influencing purchasing decisions with 73 per cent of Queensland drinkers admitting to being influenced by alcohol promotions. Alcohol shopper docket promotions and redemptions must be banned as part of efforts to reduce the normalisation of alcohol consumption.

QCAA will continue sharing content about the Platform on social media, and would appreciate it if you could also encourage your networks to share with their connections. You can support us by:

1. Creating your own tweets 2. Using the tweets below 3. Re-tweeting @QLDCAA tweets on Twitter

Tweets you can share:

• Ban #alcohol ‘shopper docket’ promotions to reduce the normalisation of alcohol consumption #qldpol @YvetteDAth @IanWalker_MP @Katejonesqld @gracextwo @scottemerson @RobKatter3 @DrAnthonyLynham www.qcaa.org.au #qldpol

• Shopper dockets likely to encourage misuse of #alcohol – 73% of Qld drinkers have purchased #alcohol because of an alcohol promotion #qldpol @YvetteDAth @IanWalker_MP @Katejonesqld @gracextwo @scottemerson @RobKatter3 @DrAnthonyLynham

Today the suggested Parliamentarians to tag have been included in the tweets, following yesterday’s roll-out of 280 character tweets.

Thank you for your support in promoting these measures necessary and popular measures to reduce alcohol harm.